Knowing a mention
A mention there, a mention here! This mention thing is everywhere in Scup. Now, it’s time for you to find out what a mention is in terms of the tool and its structure.
What is it?
A mention is the result of search collections registered with Scup.
How it is established?
1) Social media
The number 1 shows which social network the collected mention was posted.
Tip: If you click on this icon, this lower bar disappears and the mention will be minimized.
2) Initial search
In the bar below the mention, Scup lets you know which search it corresponds to. This way, you know through which search this mention was collected. In the case of the example, the search was through Page Wall, Users and Group.
3) Mention content
Here we show the mention content, or in other words, the message that that item is showing. It can be text from a blog post, a comment on post or an image such as an Instagram photo. Note that in this image there is the option to see more, which is for posts with a large amount of words.
Here we show the user’s profile picture. This image corresponds to the photo the user was using at the time the post was made.
Tip: Click on the image and see your Profile and History.
5) Mention writer
This text shows the name of the person who wrote the mention. If you click above the name, the profile will open within the social media page.
6) Post date
The date the user posted to social media is shown here.
Tip: Click to see the post’s full date and time.
7) Collection date
This is Scup’s collection date. There may be a difference between the post and the collection due to the indexation of the mention. This may result in a small delay of between 1 and 5 minutes.
8) Comments, Retweets, Followers
Depending on the social media, some information is shown here. In the case of a Facebook post, Scup shows the number of comments made up to that point. In the case of Twitter, we show the number of followers that the user has and the number of retweets.
9) See on the website
By clicking on this option, you will have access to that mention within your own social media.
10) See item
With this option, you will have access to the user ID in the social media and the details of the mention. In the case of a Facebook post, by clicking on See item, you will see all comments for that mention. In terms of Twitter, all your retweets will also be shown.
11) Respond to mention
By clicking here, you can respond to the collected mention. To be able to respond to a mention, it is necessary to have your social media profiles registered with Scup by going to Settings > Accounts.
12) Profile and History
By clicking this button you will see the user’s entire history with your brand, from the beginning of the monitoring. In addition to seeing the list of mentions already posted, you can view and edit the user profile with information such as ID, email, and notes.
13) Sort by feeling
In the box with neutral, negative, positive, and mixed you can sort your mentions by feeling. By giving feelings to your mentions, you can build analysis and find out who the detractors and defenders of your brand are.
Tip: Mixed feeling is not automatically activated in your monitoring, therefore you must enable it. To do this, go to Settings > Monitoring > Enable mixed feeling.
14) Sort by labels
In this box, you can select the tags to sort your rating by labels. With this, you “label” your mention and generate more interesting reports.
Tip: You can change the color of your tag by clicking on Settings > Tags > Color.
15) Mention tag
When you use a tag to rate your collection, it will appear above the mention.
16) Other actions
By clicking on this, you can choose from the following options:
Item activity: shows the latest actions carried out in the mention in addition to being able to enter comments for internal communication.
Send item via email: Here, you can forward this mention to an email or a group of emails.
Twitter conversation: When the item was a result from Twitter, you can access a short history of the user’s last mentions, which will help you better understand the context of the last mention collected.
At the top of the Mentions tab, there is a mass actions bar; in it, it is possible to insert feelings, tags, clear rating or delete a number of mentions.