Scup has launched a new feature that will benefit users of the platform: the Twitter 30-day retroactive search.
As Scup is an official partner of Twitter, it uses GNIP search technology, which allows it to use advanced search operators, collect mentions and run retroactive searches more quickly. This new feature will allow our clients to collect mentions published up to 30 days before the search is configured in the tool.
And what actual benefits can you expect from this feature?
- It will allow you to understand the impact of a specific subject or brand in the previous month without having had to plan ahead for it;
- It will enable you to develop proposals with higher added value and generate data to support the strategies you present to prospects or clients;
- It will give you a deeper understanding of recent events and crisis;
- It will provide instant returns on yours listening projects;
- It will aid in the planning of more assertive campaigns.
How can you use the search?
To run a new search on Twitter using the platform, simply enter the search expression, select the option “run retroactive search” and then select the number of retroactive days to search. You can select up to 30 days.
When you select the retroactive search field, Scup will display an estimate of the mentions that will be collected. Warning messages will be displayed when the number of retroactive mentions reaches 50% and 100% of your service plan’s limit. By clicking on “Finish and add search,” you will be agreeing to collect the estimated number of items.
Some searches may require more time because of the number of retroactive results. To check a search’s status, go to Settings > Searches.
Frequently asked questions:
1// How do I identify the retroactive mentions collected?
By using the date filter. This filter is based on the date the mention was published.
2// How accurate is the estimate?
It’s very accurate, however, it’s not exact. Because there is a period of time between configuring the search and receiving the estimate and the actual results, all of the new items that are published within period will also be collected.
3// Will my rules for mentions also apply?
Almost all of them will. The only exception is the rule for items to be ignored. The rule to ignore items will only apply to new mentions, not to retroactive mentions, even if they are related to the search rule.
4// Can search operators be used?
Yes, most of them can.
Including OR, quotation marks, location, language and negation operators
OR “ “ place: lang: -
5// Can I search for retroactive mentions only?
Yes. You will have to run a search and pause it once all of the retroactive mentions have been collected.
6// What happens if I pause a search?
Once the search has collected all retroactive mentions, it will stop searching for new mentions.
If you have any other questions, please contact us at email@example.com .