While searching on social networks, many users have asked: how does the search mechanism work?
Each network has its own search system, with its individual peculiarities and functional acronyms that help improve searches. A user who knows how to use these operators well is able to get the best results from monitoring and extract relevant data for analysis.
Being able to extract exact keywords from networks is strategically important in order to perform efficient monitoring in social media. It is important to remember that the search systems of each site are constantly being changed. This is because the networks understand that improving these search systems helps their users.
Important: The Scup collection results are always the same as those using the search methods of each social network. For example, if you put the word "sweet" in the Twitter search field, the items that are shown will be the same as those the tool would collect if you searched for the term directly through it. The same occurs in other social networks.
Let's start with the Twitter search logic:
Twitter has a page showing all possible combinations that can be used when registering a search: http://twitter.com/#!/search-advanced. If you search using these combinations, the same results shown by the search field will be collected in Scup.
When a user fills in the form, the search logic is formed and can be used in Scup, as in the example:
Searches on Twitter
More than one word
In this case, the space between the words is considered to be “and”. Searches will therefore collect comments that contain both words, but not in this order. See the example:
Example: Cola Pepsi
Included in results: I don't know if I should buy cola or pepsi
Excluded from results: I want pepsi now
Whenever you need to search for an exact word or phrase, use "quotation marks". By doing so, the result of collection will always be the exact combination of words in the same order:
Example: "Coca cola"
Included in results: I want coca cola
Excluded from results: Want a cola?
More than one word
This allows you to collect several different words in a single search. The collected comments can have any of the words, but not necessarily all words in the same comment. See the example:
Example: Cola OR Pepsi
Included in results: Drinking cola now
Excluded from results: I don't really like soda, only Sprite
To exclude a word from your search, simply use the “-” (minus) symbol. In doing so, words that you do not want to be included in your monitoring will not be collected. This is a way to reduce collected items and eliminate items before collection.
Example: Cola -coca
Included in results: I'm all out of cola
Excluded from results: I'll drink coca cola during lunch
Search for a User post
This allows you to monitor everything from a public profile, but not collect conversations between profiles. The result consists of posts by the profile that is being monitored.
Tip: To create this search in the Scup register, select the User option, enter the profile and everything that this profile posts will be monitored. See the figure:
Search tweets for Users
If the goal of the search is to monitor mentions forwarded to a particular profile only, the search must be registered as in the example. See below:
- There is no difference between uppercase and lowercase in searches.
- More than one operator can be used in a single search. Example: "Late Show" -night
- You can collect symbols such as periods, commas, slashes and brackets. Example: C&A, A+, D&D
- To perform test searches, go to http://twitter.com/#!/search-home