Understand the difference between the fields "Containing the exact word or expression" and "Without the exact keyword".
In the second step of creating a rule, you'll need to choose the condition to be applied to it. In the rules for text, you can choose "with the exact word or expression", "without the exact word or expression", or by the user.
Today, I'll explain the difference between the "Containing the word" and "Without the word" rules.
- Containing the exact word or expression
In this case, you want all of the items with a certain word or expression (more than one word) to receive a specific action. This specific action will be selected during the second step (classify, tag, ignore ...).
At this point, you need to consider the main condition of "Containing the word" items. Enter the word or expression the action on which the rule is to be based into the rectangle. Here, ONE word or ONE expression can be used. For cases in which you need to create a rule based on more than one word, you'll need to create a regular expression.
Let's look at some examples: I'm monitoring what's being said about TUF Brasil (realty TV show about fighters, which is going to be broadcast on TV on Sundays). Since the program relies on two experts with teams represented by different colors, to make my job easier, I can create two rules with the following conditions: contain the word Vitor and the expression green team. A third and fourth rule will have these conditions: contain the word Wanderlei and the expression blue team.
ONE RULE must be created FOR EVERY ACTION:
Rule 1. If it contains the word Vitor, it will be tagged Team Vitor (the tagging action will only be selected during the second step)
Rule 2. If it contains the expression green team, it will be tagged Team Vitor.
Rule 3. If it contains the word Wanderlei, it will be tagged Team Wanderlei
Rule 4. If it contains the expression team blue, it will be tagged Team Wanderlei
- Without the exact keyword
This case causes a great deal of uncertainty. It's important to remember (so I'll say it once more) that the actions of rules are only to be selected during the second step. If you want to ignore a certain item, choose the IGNORE action during the second step. Next, you enter the word that DOESN'T exist in the items collected into this space.
Using the same example as above... such as the TUF program (The Ultimate Fighter) I want to create a rule that ignores all of the items that DON'T contain the word Brazil. This means that only WITH the world Brazil will be shown.
Another example: You are going to launch a promotion on Twitter where your users will have to answer a question followed by #GetGoingpromo People that tweet without using this hashtag will automatically be excluded. To make things easier, just create a rule that ignores all items WITHOUT the GetGoingpromo. That way, you can be sure that all items that you're monitoring are required to have the GetGoingpromo.